Why we started Violet

Why we started Violet


I’m Gaurang, Founder and CEO here at Violet. I started this company because I was disappointed in our healthcare system. Often, I was sent to providers that didn’t understand me, as a gay man and as an immigrant, or how these identities shaped my experience. I was frustrated with not being able to ask the questions I wanted to ask, and I found having to advocate and explain my identities disheartening. More importantly, I was angry from seeing my friends, family, and community face this same lack of cultural competence from their healthcare providers. To address this problem, I started Violet. 

We’re a team of queer folx who have experienced the pain of culturally-incompetent care. That’s why we’re improving access to culturally competent providers, starting with queer-competent mental healthcare. And we’re building the nation’s first “credit score” for cultural competency by evaluating each of our providers on what they’ve studied, where they’ve worked, what communities they belong to, and more. 

Our mission is to:

  • Empower folx like you and me to get the healthcare that we deserve, where our providers understand us and advocate for us. 
  • Educate healthcare providers to become more culturally competent.
  • Improve the healthcare industry’s ability to standardize, recognize, and reward cultural competence. 

Here at Violet, we understand that one size does not fit all, and that we need to tailor care to your identities and needs. We’re here to advocate for you, by helping you find the right healthcare provider, making sure your questions get answered without judgment or stigma, helping with the logistics of paying for care, and ensuring that you have access to the culturally competent care you deserve.

We look forward to supporting you on your journey.

- Gaurang