Culturally competent care is a human right.

Start delivering identity-centered care to your patients.

A data problem

Culturally diverse patients can’t find the culturally competent care they deserve, even though 50% of Americans will be a member of at least one culturally diverse community by 2045.

A human solution

Violet benchmarks and publicly recognizes the cultural competence of your care delivery team(s), allowing your patients to find the right team member for them. We also partner on educating your team to continuously learn and grow, and deliver the healthcare that they want to deliver.

Inclusive care results in better patient engagement, experiences, and health outcomes. Provide your patients the identity-centered care they deserve.

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Video of Violet founder and CEO Gaurang Choksi explaining Violet's product

How it works

Benchmarking and badging

We collect and analyze important data about each provider's identities, professional experiences, education, and more to learn about their cultural competencies.

Our benchmarking yields useful insights, which are turned into cultural competency badges for the providers that are best suited to work with various culturally diverse communities. These badges allow your patients to find the right provider(s) for them.


Our benchmarking also identifies where there's strengths and growth opportunities for delivering inclusive healthcare within your team. We use these learnings to upskill your providers with curated continuing education on delivering inclusive healthcare.



In addition to our badges connecting patients to the right care for them, our platform enables provider organizations to reach new patients and retain more of these patients by care routing more effectively. Culturally competent care builds better relationships, resulting in happier and healthier patients.

A platform made with clinicians at top of mind.

Our platform helps healthcare organizations benchmark cultural competencies and provides education to your care team, ultimately allowing patients to access the identity-centered care they deserve.