Press

Press resources.

Writing a story and need a little guidance? Start here.

Mission

We’re on a mission to build health equity. We envision a world where every human receives equitable health care, no matter their race, sexual orientation, gender, ability, language, citizenship, or more.

Bio

Violet is the first cultural competence credentialing and upskilling platform for clinicians. Inclusive care is proven to generate better health outcomes and Violet’s credentialing platform is the first step to building health equity for all.

Team

For us, it’s personal. As a team of queer, BIPOC, and Disabled folks, all of us have identities that are important to our health care journeys. Prior to creating Violet, our founding team spent years building digital health companies like Oscar, Iora, and Tempest.

Gaurang Choksi

Gaurang Choksi

CEO and Founder

He, Him, His

Gaurang is the Founder and CEO of Violet. As a gay man, an Indian immigrant, and as someone that grew up on Medicaid, Gaurang is very passionate about equitable health care. He spent years building Oscar Health and leading their LGBT affinity group to ensure that all Oscar members received the inclusive care they deserve. In his spare time, he enjoys taking his rambunctious puppy Simba on long walks.

Jon Amos

Jon Amos

Head of Operations

He, Him, His

Jon Amos is the Head of Operations at Violet. Jon is a gay Brit, living in New York with his husband. Having started his career as a nurse, he has seen firsthand the impact of disparities on health outcomes and quality of life. He has over 14 years of experience in health care management, including at the board level in the UK National Health Service. He has worked extensively across operations, technology, and strategy roles, in both provider and payor organizations and has never met a wine he didn’t like. 

Kay Nikiforova

Kay Nikiforova

Head of Clinical

They, Them, Theirs

Kay Nikiforova, M.A. is the Head of Clinical & Research at Violet and developed Violet's proprietary cultural competence benchmarking algorithm and education framework. Their research and clinical experience is focused on LGBTQ+ and TGNC identities, cultural competence, and trauma exposure, and they’re currently pursuing their PhD in Clinical Psychology. Kay is passionate about leveraging technology and advocacy to advance identity-centered health care and create a more equitable health care system.

Ren Peir

Ren Peir

Head of Marketing

She, Her, Hers

Ren Peir is the Head of Marketing at Violet. As a queer, immigrant, and Disabled individual, Ren is extremely passionate about fixing a broken health care system. She has over 12+ years of experience in B2B and B2C marketing working on brand strategy, GTM positioning, and product marketing with companies like Oscar Health, Etsy, Stash, and General Mills. In her spare time, Ren works on her mental health care nonprofit, The Flower Fund and loves to treasure hunt through thrift stores.

Eliot Kristan

Eliot Kristan

Head of Engineering

He, Him, His

Eliot Kristan is the Head of Engineering at Violet. A staunch ally, Eliot is passionate about leveraging technology that enables clinicians to provide every patient with equitable and impactful care rooted in meaningful relationships. He has spent the past decade developing tools and systems to help restore humanity to health care, from being an early tech lead supporting Iora Health's value-based model to now helping build Violet's platform powering inclusive and identity-centric care. He is grateful to work alongside immensely bright and passionate folks and outside of work, he enjoys recharging in nature, spending time with his daughters, and learning about biases in algorithms.

Emblem

Like a violet flower, our emblem is lush and vibrant. These graphics are used for widgets.

Violet Icon

Light blue on dark green.

Violet Icon

Light gray on violet.

Violet Icon

Dark on light blue.

Violet Icon

Blue on brown.

HD images

Benchmarking
Upskilling.

Our video

Video of Gaurang Chokshi CEO and founder of Violet explains what cultural competence credentialing is for clinicians.

Contact

Carson Quinn

ZindseyMEDIA for Violet

carson@zindsey.com

312.339.9779