Our mission is to improve health outcomes for all.
We envision a world where every human receives personalized health care, inclusive of their race, sexual orientation, gender, ability, language, citizenship, and more.
Every patient deserves to see a clinical team that understands their individual preferences and experiences as well as their medical needs. That’s why we’re working within the health care system to make person-centered care easier for patients to access.
Violet measures and strengthens provider capabilities at scale. We give health care organizations insight into their network’s readiness to deliver person-centered care along with the tools to support ongoing improvement across patient populations.
Our guiding principles:
Patient first
We work closely with clinical teams, health care systems, and payers, but the end goal is always improving the patient experience. We know firsthand that understanding and affirming a patient’s preferences and experiences can drastically improve clinical outcomes, engagement, and retention rates.
Human connection
Violet provides a human solution to a complex data problem. We support patients throughout their search and decision-making process by leveraging existing data on clinical teams and deriving useful insights, so patients are able to find the right care.
Outcomes focused
Safety, trust, and positive experience all improve clinical outcomes, and they’re made possible through a simplified, patient-centered journey. By equipping health care organizations with provider network data to identify gaps and improve care delivery, Violet ensures every patient has access to the right care.
Personalized, quality health care is a human right. Let’s work together to make it more widely available.
Meet our team.
Gaurang Choksi
CEO and Founder
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Scott Zaloom
Head of Operations
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Dr. Kay Nikiforova
Head of Clinical & Research
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Karen D'Ambrosi
Senior Product Marketing Manager
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Russ Taff
Head of Product
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Laura Kajpust
Staff Software Engineer
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Eliot Kristan
Head of Engineering
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Andrea Mckinnon
Data Scientist
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Dom Butchello
Brand Design Lead
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Luke Keating
Clinical Researcher
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Jamie Ponto
Senior Product Manager
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